Based in Copenhagen, Denmark, Private 0204 is a luxury clothing brand that creates the very best in closet staples.

Crafted in Italy using vintage looms, the brand's unique collections are made up clothing and accessories including scarves, throws and blankets. Using the finest cotton and cashmere, the label's approach is seasonless so not one of its designs is trend-led. Made to last forever, its minimalist aesthetic makes each piece timeless.